Course: Creating an AI Agent for Sales and Customer Support
Free
Online (live demonstration)November 2025
What to expect:
01
8 hours of live sessions with practicing experts
Live demos by sales, marketing, and automation specialists. See how AI agents operate in real business scenarios.
02
In-depth case studies
Examples of AI agent implementation across different industries: e-commerce, services, B2B. Learn how to structure documents, set up knowledge bases, and configure CRM systems.
03
Q&A after each topic
Interactive Q&A sessions at the end of each module. Get personalized guidance and discuss your own business cases with experts.
04
Participant bonuses
Free access to templates, knowledge bases, and ready-to-use sales scripts. Practical materials available immediately after the lessons.
05
14-day free trial
Each participant receives trial access to the system + 100 generative responses to test AI agents in their own business.
06
Certificate of Participation
Every participant receives an official certificate confirming their skills in implementing and using AI agents for business.
This event is ideal for
Business owners
Heads of sales and marketing departments
Digital marketers
Sales managers
Let's discuss:
- How to build AI agents
- Tools for seamless sales and marketing automation
- Proven sales growth strategies
- Real-world business cases and ideas
Speakers and experts
Denis Kuprash
Co-Founder of MyChatBot
Business consultant with 17 years of experience in marketing, sales, business process development, and business automation.
Over 240+ sales and marketing departments built across 19 countries.
Key Specializations:
– Strategic marketing
– Marketing department development
– Brand positioning
– Analytics and business process design
– Management consulting
Yaroslav Bratashchuk
Co-Founder of MyChatBot
Experienced software engineer and blockchain researcher with 10+ years of experience building innovative tech solutions across multiple domains.
– Led security audits for blockchain projects with combined TVL of $2B+.
– Contributed to major blockchain frameworks including Polkadot SDK (Substrate) and Celestia.
– Expertise spanning AI, distributed systems, and enterprise software development.
Program
Introduction to the World of AI Agents
What AI agents are and how they are used in sales, customer support, and marketing.
Core principles of how they work: how they handle requests, what a knowledge base is, and how a scenario is structured.
Tasks they can realistically perform: lead generation, consultations, sales, and support.
Tools needed for an effective agent: CRM, communication channels, knowledge base.
Agent Self-Configuration and Knowledge Base
Dive into the world of the self-configuring agent — the “main coordinating agent” that manages others. Learn how to write instructions and algorithms so the agent works efficiently. Special focus on properly preparing the knowledge base: XML products, feeds, spreadsheets, JSON, PDF. Learn how to structure data so the agent can quickly find answers and operate smoothly.
Integration with Messengers and CRM
Step-by-step guide on connecting communication channels (Instagram, Telegram, WhatsApp, Viber, website widgets) and ensuring stable operation via API. Overview of popular CRM systems and a real-world example of integrating an agent with CRM.
Training and Multi-Agent Systems
Learn how to properly train an agent: regularly update scenarios, apply updates, and fix errors. Understand what a multi-agent system is and its purpose. Practical session on organizing a team of agents with different roles: salesperson, support, analyst.
Sales Scripts and Automation
How to create effective scripts for an agent — from greeting to closing a deal. Learn how to integrate scripts into a sales funnel with examples for e-commerce, services, and B2B. Practical part: building a basic script and connecting it to CRM.
Analytics and KPIs
Learn which metrics are essential to track. Learn how to analyze reports. Using real statistics examples, understand how to assess agent effectiveness and identify areas for improvement.
Working with the Sender: Campaigns and Follow-Ups
Understand the role of the sender in the system: how to create quality AI campaigns with personalization, warm up leads before sales, and perform effective follow-ups. Receive guidance on timing, number of touchpoints, and content. Learn how to build segments and identify target clients to increase conversion rates.
Finalization and Scaling
Final module of the course. Learn how to maintain an agent after launch and scale its operation to thousands of clients. Explore combining channels and multi-agent systems. In the final workshop, assemble a complete working workflow: from knowledge base to personalized campaigns.
Certificate
All online participants of the conference will receive a certificate of participation from MyChatBot Academy.
Watch the conference live to claim your certificate.
Will there be a recording?
Participation in the conference is free, and all registered attendees will have access to the recording.
If you want to be among the first to learn about the latest online sales strategies, receive a conference participation certificate, and get bonuses from our partners and organizers, we recommend watching the conference live.