Designers could only produce a handful of ad variants per campaign, so testing was shallow and winning creative was found late.
Briefs piled up while CPA crept higher.
The solution
A Content Factory agent now produces on-brand content at scale, built on MyChatBot capabilities:
Generates at scale, the Content Factory agent writes product copy, posts, emails and ad variants with the latest image, video and music models.
On-brand every time, tone and facts come from your Business Domain docs and product feed, so nothing goes off-message.
From feed to finished asset, the Product Feed (XML) and spreadsheets drive bulk generation, so a 10,000-SKU catalogue is described in hours, not weeks.
Scheduled and published, ready content is queued and pushed to the right channel automatically.
One person stays in control, approvals, versioning and the Configuration Wizard keep a human in the loop while the volume scales.
The team now tests 5× more variants per campaign and CPA dropped 26%.
What was deployed
Agents used
Content FactoryBulk Text WorkerSite Builder
Channels connected
Content FactoryWebsiteEmail
"We stopped guessing the winning creative, we generate and test our way to it."
Viktor Savchuk
Performance Director
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