The challenge
Prospective students DM'd about schedules, prices and deadlines mostly in the evening, when admissions was offline.
Slow replies lost applicants to faster competitors.
The solution
A social AI agent now runs the accounts end to end, built on MyChatBot capabilities:
- One agent, every network, scheduling and publishing to Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Threads and more from a single plan.
- Replies to every DM and comment, the social agent answers in your brand voice and turns engagement into tracked CRM leads.
- Analytics that drive the next post, the dashboard shows what converts so the calendar is built around what works, not guesses.
- Content on tap, tied to Content Factory, the agent generates the captions, creatives and variants it then schedules.
- Human when it matters, silent hand-off and Flight Control bring a person in for sensitive replies, the rest runs itself.
Enquiries are answered 24/7 and turned into applications, and enrolments rose 39%.
What was deployed
Agents used
Social ManagerContent FactoryLead Qualifier
Channels connected
InstagramFacebookTikTokLinkedIn
"Evening enquiries used to wait until morning. Now they enrol overnight."
Nataliia Tkach
Admissions Lead
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