Across 22 salons the booking process was a patchwork: phone calls to the front desk, DMs on Instagram, walk-ins and a scheduling spreadsheet that three people edited at once. Double-bookings were a daily apology, and a no-show left a stylist's chair empty with no time to fill it.
The front desk was too busy managing the diary to do the one thing that actually grows revenue, recommending the right aftercare product while the client is still in the chair and receptive. Those upsell moments were lost 22 times over, every single day.
Scaling consistent service across 22 locations with this setup meant either heavy front-desk overhead or accepting the chaos.
The solution
An AI booking-and-upsell agent now runs the diary across all 22 salons and protects every revenue moment:
Booking where clients already are, the Booking Agent takes appointments on Instagram, WhatsApp and the website widget, the exact channels this audience lives in, so no enquiry falls through a channel gap.
No more double-bookings, integration with the salon scheduling system (via Altegio) gives the agent real-time chair and stylist availability, so it can only ever offer slots that actually exist.
Service-aware product upsell, the Product Recommender uses the service just booked plus the product catalogue in the Knowledge Base to suggest the right aftercare, turning every booking into a soft upsell the front desk used to miss.
Smart reminders cut no-shows, Follow-ups send confirmations and pre-visit reminders, and offer instant rescheduling if a client can't make it, so empty chairs get refilled.
One brand voice, 22 locations, a single instruction built in the Configuration Wizard and battle-tested keeps tone and policy identical everywhere, with per-location details handled by the agent.
Stylists got back to doing stylist work, the diary stopped colliding, and aftercare product attach-rate climbed because the recommendation now happens every time, automatically.
What was deployed
Agents used
Booking AgentProduct Recommender
Channels connected
InstagramWhatsAppWeb widget
"Our reception staff stopped doing data entry and started being hosts again."
Nadia Kolomiets
Operations Lead
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