Custom itinerary planning at agency-quality

The challenge

The boutique agency built beautiful custom itineraries, and that craft was exactly the ceiling. Six planners could only produce so many bespoke trips, and demand outstripped them. Saying yes to more clients meant either dropping quality or burning out the planners.

Most of each itinerary was time-consuming groundwork, researching options, checking availability, drafting a structure, before the planner's real taste and personalization even came into play.

Scaling the team risked diluting the very quality the agency was known for.

The solution

An AI itinerary agent now does the groundwork at scale, so planners apply their taste to far more trips:

• Gathers preferences conversationally, the Itinerary Agent collects travel preferences over WhatsApp and Email, building a complete brief before a planner touches it.
• Drafts the custom itinerary, using destination knowledge in the Knowledge Base, the agent drafts a structured custom itinerary, doing the heavy groundwork in minutes.
• Books the reservations, the Reservation Booker handles bookings and confirmations, removing the logistics load from planners.
• Planner adds the magic, senior planners review and personalize before anything goes to the client, so the agency's signature taste is preserved on every trip.
• Clients tracked in CRM, each trip is logged in CRM with the chat link, keeping the pipeline organized as volume grows.

The agency scaled custom itineraries well beyond what six planners could do alone, without dropping the quality that defined it, because humans applied taste while the agent did the groundwork.

What was deployed