Why one reply is never enough on TikTok
TikTok DMs are impulsive. Someone watches a video, fires off "how much?", then gets pulled back into the feed and forgets you exist. They did not say no, the algorithm just out-competed you. A structured follow-up brings them back at the moment they can actually buy.
The 6-step sequence
Step 1: instant value reply (answer, no pitch). Step 2 (+1h): a visual nudge, the product clip, a before/after, proof. Step 3 (+24h): a soft check-in tied to the video they came from. Step 4 (+72h): an honest offer or scarcity cue. Step 5 (+7d): one last low-pressure touch. Step 6: archive or hand to a human. One message per step, never a barrage.
Exact timing and why it works
On TikTok the first hour is everything, interest decays fast. The 24- and 72-hour touches catch people once the feed frenzy fades; the 7-day touch mops up the "I meant to" crowd. MyChatBot Follow-ups schedule each step per lead and cancel the instant someone replies, so you never message a customer who already bought.
Three behavioral triggers
Behavior beats the clock. One: viewed your reply but went silent, send the visual nudge early. Two: asked price, no purchase, jump to the offer step. Three: opened the product link, switch to a buying-intent track. These read from CRM Labels & Statuses, so the sequence matches what the lead actually did.
How to run it on MyChatBot
Set the steps and timing in Follow-ups, map triggers to CRM statuses, and let the agent run it per lead. Every touch is logged with a chat link, replies pause the sequence, and Hand-off Control escalates anyone clearly ready to buy. Configure once; the agent runs it across every TikTok DM, through every spike.