A new residential development sold 280 units off-plan, and then faced 18 months of buyer relationship management before anyone could move in. Each buyer needed monthly construction updates, finishing-material decisions at specific milestones, and a steady drumbeat of payment reminders tied to the build schedule.
Doing that by hand across 280 buyers for a year and a half was unscalable, so updates were inconsistent, finishing decisions slipped, and payment milestones needed manual chasing.
In a long off-plan build, buyer anxiety is the real risk, silence breeds cancellations and complaints.
The solution
A per-unit AI concierge now carries each buyer through the full 18-month journey:
Scheduled construction updates, the Construction Update Agent sends milestone progress over WhatsApp and Email on a cadence, so buyers feel informed instead of anxious across the long build.
Finishing decisions, guided, at each decision milestone the Buyer Concierge Agent walks buyers through finishing options held in the Knowledge Base, capturing choices cleanly.
Payment reminders on the build schedule, Follow-ups fire payment reminders tied to construction milestones, so installments stay on track without manual chasing.
Site visits booked automatically, the agent schedules site visits into Google Calendar as construction reaches viewable stages.
Connected to project and CRM, milestone data flows in via project management integration and each buyer's record and choices live in CRM with the chat link.
All 280 buyers got a consistent, reassuring 18-month journey that no manual team could have sustained, keeping cancellations down and the project's reputation intact.
What was deployed
Agents used
Buyer Concierge AgentConstruction Update Agent
Channels connected
WhatsAppEmail
"Buyers feel guided, not abandoned. That's the magic in pre-sale."
Volodymyr Kos
Sales Director
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