The retailer's sales reps spent roughly half their time answering "will this fit my setup?", compatibility questions about cables, sockets, wattage, form factors. High-value selling time was being burned on lookups any well-organised spec sheet could answer.
Because reps were tied up on basic compatibility checks, the genuinely complex, high-margin builds, the conversations that actually need expertise, got less attention than they deserved.
Customers, meanwhile, often left to "check at home" rather than wait for a rep, and didn't always come back.
A pre-sales tech advisor agent now handles the compatibility majority, freeing reps for high-value builds:
The agent handled about 70% of product questions, customers got instant compatibility answers instead of leaving to "check at home", and reps focused on the complex builds that actually need them.
"My senior reps now close deals instead of explaining specs. That's a different game."
Set up your first AI agent in 10 minutes. No credit card needed.
Start free trial