Why one touch is never enough in B2B
B2B leads rarely say no, they go quiet while a decision moves through their org. A single follow-up recovers some; a structured, cross-channel sequence recovers far more. The teams tripling reply rates do not just send more, they show up on the right channel, at the right moment, with a real reason every time.
The 6-step sequence
Step 1: instant value reply on the channel they used. Step 2 (+1 day): a helpful asset, a case study, a spec. Step 3 (+3 days): a reframe from a different angle. Step 4 (+7 days): a clear, low-friction ask. Step 5 (+14 days): a polite breakup. Step 6: archive or hand to a human. Each touch adds something; none is just "checking in".
Exact timing and channel mix
B2B decisions move slowly, so gaps widen, a day, three days, a week, two. And the sequence can switch channels: an email bump, a WhatsApp nudge, a quick call, whichever the lead actually responds on. MyChatBot Follow-ups schedule each touch per lead across channels and cancel the instant someone replies.
Three behavioral triggers
Behavior beats the clock. One: opened, no reply, send the value asset sooner. Two: clicked a proposal, switch to a closing track and follow up fast. Three: went fully cold, move to the breakup. These read from CRM Labels & Statuses, so the sequence adapts to what the lead actually did, on any channel.
How to run it on MyChatBot
Set the steps and timing in Follow-ups, map triggers to CRM statuses, and let the agent run it per lead across channels. Every touch is logged with a chat link, replies pause the sequence, and Hand-off Control escalates anyone ready to talk terms. Configure once; the agent follows up consistently, on whichever channel works.