What changed
Broadcasts 2.0 rebuilds WhatsApp broadcasting from the template up: cleaner, compliant templates that get approved faster and deliver more reliably, plus AI personalization on top. The result is higher deliverability and far better relevance than a one-size-fits-all blast.
Cleaner templates, higher deliverability
Well-structured templates clear approval faster and land in more inboxes. Broadcasts 2.0 helps you build compliant variants and routes around the common deliverability pitfalls, so more of your audience actually receives the message.
Behavior segmentation and per-region routing
Sends are triggered by behavior and attributes, and one broadcast can carry several language and offer variants. The agent picks the right one per recipient by region and history, so each market gets a relevant message without three separate campaigns.
An agent on every reply
The real win: a broadcast that gets a reply does not dead-end. The same WhatsApp agent picks up inside the fresh 24-hour window, answers from your catalogue, and converts, with Hand-off Control ready if a human is needed and every conversation tracked with a chat link.
How to turn it on
Connect your WhatsApp Business number, build your 2.0 templates, define segments and trigger conditions, and enable the broadcast. Every resulting conversation is tracked in your CRM. Available now for all teams running WhatsApp on MyChatBot.