One AI agent watches every comment, story reply and DM across Instagram, Facebook and TikTok, replies in your brand voice, captures the lead and hands off to your team only when it counts.
When someone comments “how much?” or “is this available?”, the agent replies publicly and opens a private DM thread to actually close the sale, automatically, in seconds.
Micro-interactions that usually vanish, a story reply, an emoji reaction, a poll vote, are turned into real conversations. Warm intent never slips through the cracks again.
A single agent answers across all your social channels with a consistent tone pulled from your Knowledge Base, and quietly hands off to a real person the moment a conversation needs one.
AI Social Manager is a MyChatBot AI agent that works your social inboxes on Instagram, Facebook and TikTok: direct messages, comments under posts, reels and videos, and on Instagram also story reactions and story mentions. It answers in your brand voice from your own knowledge, records the lead in a pipeline and calls a person when a conversation needs one.
It fits businesses whose customers write first on social media:
It runs on the Sales Platform, the part of MyChatBot for customer chats, channels, clients and CRM.
On Instagram, Facebook and TikTok you choose a Reply mode. Custom message posts a fixed Quick comment reply and follows up in DM; leave the field empty to send only the private message. AI-generated writes a reply to each comment, with an optional AI instruction for tone, plus Reply in Direct Messages and Detect the comment’s language. Instagram and Facebook keep an Agent comment reply log so you can review what was posted.
This automation watches up to 100 selected posts for keywords such as PRICE or LINK. Matching is not case sensitive, and each post can have its own public reply and DM text.
Instagram Products indexes posts and reels as searchable products, so the agent can reply with the matching post, its image and link. When a customer sends a photo in DM, the agent uses it for image search. Agentic Search adds multi-step search for large or tricky catalogs.
Ignore toggles decide which events the agent answers: Ignore Comments on every channel, Ignore Reactions on Messenger and TikTok, and separate Ignore Message Reactions, Ignore Story Reactions and Ignore Story Mentions on Instagram. Enable Follower Check on Instagram and TikTok lets it treat followers differently. Reply Delay makes replies feel less instant, and Voice reply answers in a voice you choose.
The core channels are Instagram, Facebook Messenger and TikTok. Each is connected to an agent on the Channels page, so one agent can hold all three and speak with one voice. The same agent can also run on WhatsApp, Telegram or the website widget, and every conversation lands in Active chats, the shared team inbox.
For leads you have two options:
The agent flags a chat when its instructions say so: a hot lead, a complaint or a question it can’t answer. It either sends an operator notification and keeps talking, or hands the chat off to operator mode. Handoff Control sets the rules:
More on the human handoff page. Limits worth knowing:
On the Standard plan only Spreadsheet Orders is available among integrations; CRM integrations need a higher plan. Compare plans on the pricing page.
Instagram, Facebook Messenger and TikTok. On all three the agent handles direct messages and comments; on Instagram it can also respond to story reactions and story mentions. The same agent can be connected to other channels such as WhatsApp, Telegram or the website widget.
Yes. In Custom message mode it posts your fixed reply and follows up privately; in AI-generated mode it writes each reply and, with Reply in Direct Messages on, sends a DM when the comment is a real request such as price or availability. On Instagram the person receives a message request they can accept to start the conversation.
No. You need an Instagram business account linked to a Facebook page. Switch the account to business or creator in the Instagram app first, then connect it on the Channels page through Meta authorization.
From the Knowledge Base you attach: FAQ, business documents, a product feed or a product spreadsheet. On Instagram you can also turn on Instagram Products to index posts and reels. A post has no structured price or size unless you write them in the caption, so add those details there.
Yes. The agent can use the built-in pipeline with funnel statuses and labels, or work in a connected KeyCRM, SalesDrive, Bitrix24, Kommo, Zoho, Salesforce, GoHighLevel or HubSpot account. One CRM can be connected per assistant, and integrations are set up separately for each assistant.
Based on its instructions, the agent sends an operator notification or hands the chat off. The chat is flagged in Active chats and, if Flight Control is connected, the notification also goes to your Telegram group. With Silent handoff the customer is not told about the switch, and Auto return turns the agent back on after the set interval.
If Work Hours is off, the agent is on duty around the clock. If you set a schedule, it stays silent outside those hours and does not answer the backlog later, so an operator or Follow-ups should pick those chats up.
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