Why one email is never enough
Most replies happen on the follow-up, not the first send, yet most senders quit after one email. The prospect was interested, got buried under fifty other messages, and your thread sank. A structured sequence resurfaces it with a real reason, and the data is brutal: persistent, relevant follow-up routinely multiplies reply rates.
The 6-step sequence
Step 1: the first reply (answer fully, propose a next step). Step 2 (+1 day): a short bump adding one new piece of value. Step 3 (+3 days): a reframe, a different angle or proof point. Step 4 (+7 days): a clear, low-friction ask. Step 5 (+14 days): a polite breakup email. Step 6: archive or hand to a human. Each email earns its place by adding something, never just "checking in".
Exact timing and why it works
Email decisions move slower than chat, so the gaps are wider: a day, three days, a week, two weeks. Each touch lands when the last has had time to be seen but not forgotten. MyChatBot Follow-ups schedule each email per lead, send at sensible local hours, and cancel the instant someone replies, no awkward bump after a deal is moving.
Three behavioral triggers
Behavior beats the clock. One: opened, no reply, send the value bump sooner. Two: clicked a link or proposal, switch to a closing track and follow up fast. Three: went fully cold, move to the breakup email. These read from CRM Labels & Statuses, so the sequence adapts to what the lead actually did.
How to run it on MyChatBot
Set the steps and timing in Follow-ups, map triggers to CRM statuses, and let the agent run it per lead in your voice. Every email is logged with a deal chat link, replies pause the sequence, and Hand-off Control escalates anyone ready to talk terms. Configure once; the agent follows up on every thread, consistently, forever.