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Release 3 min read

Mass email campaigns now fully personalized with AI

New segmentation logic, per-region routing and template variants for multi-market teams.

Product Team
MyChatBot
May 18, 2026

What changed

A mass email used to mean one template to a giant list, easy to send, easy to ignore, and the replies overwhelmed whoever caught them. With this release, MyChatBot personalizes at scale: campaigns that segment by behavior, route by region, and adapt the email per recipient. And every reply lands on an agent that answers, not an overflowing inbox.

Personalized at scale, with an agent answering every reply instead of an overflowing inbox
Personalized at scale, with an agent answering every reply instead of an overflowing inbox

Behavior segmentation, not one big list

Sends are triggered by behavior and attributes, a segment went quiet, a cohort hit a renewal, a region launched. Instead of emailing everyone the same thing, the agent sends the right message to the right people, connected to your CRM segments.

Per-region routing and template variants

One campaign can carry several language and offer variants. The agent picks the right one per recipient by region and history, so each market gets a relevant, well-structured email in its own language, without three separate campaigns.

Where the campaign becomes a conversation

The real win: a campaign that gets a reply does not pile up in a shared inbox. The same email agent answers the response, qualifies, proposes a next step, or routes to a human via Hand-off Control, logging it with a deal chat link. The blast becomes the top of a funnel the agent then works.

How to turn it on

Connect your inbox, define segments, set trigger conditions and template variants, and enable the campaign. Every resulting conversation is tracked in your CRM. Available now for all teams running Email on MyChatBot.

#email#release#campaigns
Product Team
MyChatBot

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