Why one text is never enough
One SMS gets opened and forgotten in the same minute. Most leads do not refuse, they glance and move on. A single follow-up recovers some; a tight, well-timed sequence recovers far more, as long as it never tips into nagging. The brands tripling reply rates earn each text by being useful, not loud.
The 6-step sequence
Step 1: instant value reply (answer, no pitch). Step 2 (+1h): a one-line nudge with the key detail or a link. Step 3 (+24h): a short check-in tied to their original question. Step 4 (+72h): an honest offer or deadline if one truly exists. Step 5 (+7d): one last brief touch. Step 6: archive or hand to a human. One short text per step, always with an easy opt-out.
Exact timing and brevity
On SMS, timing and length both matter. The first hour catches live interest; 24 and 72 hours track how decisions cool and reheat; the 7-day touch catches the forgetful. Every message stays short and single-purpose. MyChatBot Follow-ups schedule each text per lead and cancel the instant someone replies, no spammy nudge after they already acted.
Three behavioral triggers
Behavior beats the clock. One: opened a link but did not reply, send a focused nudge. Two: replied with a question, then went quiet, answer and move to the offer. Three: clicked through to book but did not finish, send a one-tap reminder. These read from CRM Labels & Statuses, so the sequence matches what the lead actually did.
How to run it on MyChatBot
Set the steps and timing in Follow-ups, map triggers to CRM statuses, and let the agent run it per lead. Every text is logged with a chat link, replies pause the sequence, opt-outs are honored, and Hand-off Control escalates anyone ready to buy. Configure once; the agent texts every lead the right number of times, never one more.