What changed
A mass SMS used to mean one identical text to your whole list, high reach, low relevance, plenty of opt-outs. With this release, MyChatBot personalizes at scale: campaigns that segment by behavior, route by region, and adapt the message per recipient, automatically. And every reply lands a two-way agent, not a dead end.
Behavior segmentation, not one big blast
Texts are triggered by behavior and attributes, a segment went quiet, a cohort hit a date, a region launched. Instead of texting everyone the same thing, the agent sends the right message to the right people, connected to your CRM segments.
Per-region routing and message variants
One campaign can carry several language and offer variants. The agent picks the right one per recipient by region and history, so each market gets a relevant text in its own language, without three separate sends.
Where the blast becomes a conversation
The real win: a mass text that gets a reply does not dead-end. The same SMS agent answers two-way, qualifies, books, or routes to a human via Hand-off Control, and logs it with a chat link. The campaign becomes the top of a funnel the agent then works.
How to turn it on
Connect your SMS channel, define segments, set trigger conditions and message variants, and enable the campaign, opt-outs always respected. Every resulting conversation is tracked in your CRM. Available now for all teams running SMS on MyChatBot.