The before: viral videos, dead DMs
The brand was great at TikTok content, videos regularly hit six figures of views. The problem was after the view. A spike would bring thousands of "price?" DMs overnight, and a two-person team could answer maybe 5% before the trend cooled. They were manufacturing demand and then watching it leak away.
Weeks 1-2: a pilot on the main account
We put one MyChatBot sales agent on the flagship TikTok, with the product range as a Product Spreadsheet and store details in Business Domain docs. The agent answered DMs and comments the moment they arrived, quoted real prices, sent the right product image, and booked in-store visits to Google Calendar, at any hour, at any volume.
Weeks 3-4: rollout to 12 locations
Once it converted, we cloned the agent across all 12 location accounts. Each kept its own calendar and pricing, all feeding one CRM. Every interested DM became a tracked lead with a chat link, so for the first time the brand could see which videos actually drove sales, location by location.
Where humans stepped in
The team was freed, not replaced. Hand-off Control routed complex requests, allergies, custom bundles, complaints, to staff via Flight Control in Telegram, with silent hand-off so the customer never noticed a switch. The agent owned the spike; people owned the nuance.
The result: 4.1x more closed DMs
In four weeks the brand closed 4.1x more TikTok DMs than before, with first-reply time down from hours to seconds even during viral peaks. No spike went unanswered, every location reported into one pipeline, and the content team could finally tie videos to revenue. The lesson: virality is only worth as much as your ability to answer it.