Why one call is never enough
Most deals are not lost on the first call, they are lost in the silence after it. The prospect was interested, missed your callback, and drifted. A single follow-up recovers some; a structured sequence that mixes calls with messages recovers far more. The teams tripling close rates show up persistently but never annoyingly.
The 6-step sequence
Step 1: the first call (qualify, add value, no hard pitch). Step 2 (+1h): a recap message with the key info. Step 3 (+24h): a second call attempt at a different time of day. Step 4 (+72h): an offer call or message if it is honestly relevant. Step 5 (+7d): one last low-pressure touch. Step 6: mark for a human or archive. Calls and messages alternate so you are present without being relentless.
Exact timing and channel mix
Timing wins deals. The first hour locks in interest with a recap; varying call times across 24 and 72 hours catches people when they can actually talk; the 7-day touch catches the forgetful. MyChatBot Follow-ups schedule each call and message per lead and cancel the instant a deal moves, no awkward call after they already bought.
Three behavioral triggers
Behavior beats the clock. One: did not answer, try a different time before messaging. Two: answered but stalled, move to the offer step. Three: asked for details or a quote, switch to a closing track and call back fast. These read from CRM Labels & Statuses, so the sequence matches what the lead actually did.
How to run it on MyChatBot
Set the call-and-message steps in Follow-ups, map triggers to CRM statuses, and let the voice agent run it per lead on the Calls SDK. Every call is logged with an outcome and a chat link, replies or bookings pause the sequence, and Hand-off Control routes hot prospects to a human. Configure once; the agent follows up across every lead, forever.