The before: hot leads cooling in the inbox
The brand ran strong Facebook ads across 12 salon locations, but Messenger was the leak. Comments piled up under promo posts, DMs sat unanswered through the evening rush, and by the time a coordinator replied the customer had booked with someone faster. Demand was never the problem, response time was.
Weeks 1-2: a pilot on two locations
We started small: one MyChatBot sales agent on two Pages, loaded with the service menu as a Product Spreadsheet and each location's hours and pricing in Business Domain docs. The agent answered comments, opened Messenger threads, quoted real prices, and booked into Google Calendar, instantly, in the brand's warm tone.
Weeks 3-4: full rollout to 12 locations
With the pilot converting, we cloned the agent across all 12 Pages. Each location kept its own calendar and pricing, but shared one CRM. Every interested thread became a tracked lead with a chat link, so head office could finally see pipeline per location instead of a fog of unread DMs.
Where humans stepped in
Coordinators were not replaced, they were freed. Hand-off Control sent complex requests (allergies, bespoke packages, complaints) to staff via Flight Control in Telegram, with silent hand-off so the client never saw a switch. The agent carried the volume; coordinators handled the judgment calls.
The result: 3.2x more closed threads
Within four weeks the brand closed 3.2x more Messenger threads than before, with first-reply time down from hours to seconds. No qualified DM was left overnight, every location reported into one pipeline, and the coordinators stopped dreading the evening rush. The lesson: the win was not a smarter ad, it was never making a lead wait.