Why one message is never enough
Most Messenger leads do not say no, they say nothing. They ask a price, get distracted, and the thread dies. A single follow-up recovers a chunk of them; a structured sequence recovers far more. The brands tripling reply rates are not pestering people, they are showing up at the right moment with the right reason.
The 6-step sequence
Step 1: instant value reply (answer the question, no pitch). Step 2 (+1h): a helpful nudge, a photo, a size guide, social proof. Step 3 (+24h): a soft check-in tied to their original intent. Step 4 (+72h): an offer or scarcity cue if one is honestly true. Step 5 (+7d): a last, low-pressure touch. Step 6: archive or hand to a human. Each step is one message, never a barrage.
Exact timing and why it works
The gaps matter as much as the words. The first hour catches active interest; 24 and 72 hours map to how real buying decisions cool and reheat; the 7-day touch catches the "I forgot" crowd. MyChatBot Follow-ups schedule these automatically per lead, and stop the instant someone replies, no awkward message after a customer has already booked.
Three behavioral triggers
Behavior beats the clock. Trigger one: viewed but did not reply, send the visual nudge early. Trigger two: asked price, no purchase, route to the offer step. Trigger three: opened a product link, switch to a buying-intent track. These triggers read from CRM Labels & Statuses, so the sequence adapts to what the lead actually did.
How to run it on MyChatBot
Define the steps and timing in Follow-ups, map the triggers to your CRM statuses, and let the agent execute per lead. Every touch is logged with a chat link, replies pause the sequence, and Hand-off Control escalates anyone who is clearly ready to buy. You set the framework once; the agent runs it across every Messenger thread, forever.