Starting point: 200 leads and a flooded Page
The retailer had a busy Facebook Page and a tiny sales team. Roughly 200 active leads was the ceiling, past that, threads got dropped, comments went unanswered, and ad spend leaked into a inbox nobody could keep up with. They did not need more ads. They needed to stop losing the demand they already had.
Three agents across the funnel
They deployed three MyChatBot agents: a top-of-funnel agent that handled comments and Lead Ads, a sales agent that closed in Messenger, and a support agent for post-purchase. Each had a focused role and shared one Knowledge Base, so the brand voice stayed consistent from first comment to delivery question.
Omnichannel: Messenger, Instagram, WhatsApp, one CRM
Because MyChatBot runs 20+ channels into one place, the same agents picked up Instagram DMs and WhatsApp threads too. A customer who commented on Facebook and later messaged on WhatsApp was one record, not three. Hand-off Control routed the high-value threads to humans, with Flight Control in Telegram.
Result: 60k contacts, one source of truth
In about 60 days the brand went from 200 manageable leads to 60k Messenger contacts, all tracked in one CRM. The sales team did not grow, its leverage did. Three agents turned a flooded Page into a structured, omnichannel pipeline the team could actually run.
Comment-to-DM at scale
The biggest unlock was comment-to-DM. Every "how much?" under a post got a public reply and a private thread, automatically, day and night. What used to be 200 manageable leads became tens of thousands of conversations, each one captured as a CRM lead with a chat link, none of them dropped.