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Release 3 min read

Facebook Lead Ads, now fully automated with AI follow-ups

New segmentation logic, per-region routing and template variants for multi-market teams.

Product Team
MyChatBot
May 18, 2026

What changed

Facebook Lead Ads are great at capturing interest and terrible at what comes next, most forms sit untouched for hours. With this release, MyChatBot picks up every submitted lead in real time, creates a CRM record, and starts an AI follow-up before the lead has even closed the app.

Lead Ads now flow straight into the CRM with follow-up firing on submit
Lead Ads now flow straight into the CRM with follow-up firing on submit

Instant capture to CRM

The moment a form is submitted, the agent runs create_crm_lead with source "AI-" and a chat link, so every Lead Ad lands as a tracked, attributed record, not a CSV someone exports on Friday.

AI follow-up the second a form is submitted

No more dead minutes. The agent opens a Messenger thread instantly, references what the lead asked for, answers from your Knowledge Base, and runs the Follow-ups sequence if they go quiet. Speed-to-lead drops from hours to seconds.

Per-region routing and template variants

For multi-market teams, one campaign can carry several language and offer variants. The agent picks the right variant per lead by region and history, so a Kyiv lead and a Warsaw lead each get the message that fits, without three separate campaigns.

How to turn it on

Connect your Facebook Page and Lead Ads, map fields to your CRM, set the follow-up sequence and template variants, and enable it. Every resulting conversation is tracked with a chat link. Available now for all teams running Lead Ads on MyChatBot.

#facebook#release#leadads
Product Team
MyChatBot

Helps brands turn channels into autonomous AI sales and support engines with MyChatBot.

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