Why one message is never enough
Most WhatsApp leads do not say no, they go quiet. They ask a price, get busy, and the chat slips down the list. A single follow-up recovers some; a structured sequence recovers far more. And on WhatsApp you have an extra constraint: the 24-hour window, after which you need an approved template to re-open. The framework respects both.
The 6-step sequence
Step 1: instant value reply (answer, no pitch). Step 2 (+1h): a helpful nudge, a photo, a spec, proof. Step 3 (+24h): a soft check-in, sent as an approved template if the window has closed. Step 4 (+72h): an honest offer or scarcity cue. Step 5 (+7d): one last low-pressure touch. Step 6: archive or hand to a human. One message per step, never a barrage.
Exact timing and the 24-hour window
The gaps map to how decisions cool and reheat, but on WhatsApp they also map to the session window. Inside 24 hours, the agent replies freely; past it, MyChatBot switches to an approved template to re-engage, then resumes a normal chat once they reply. Follow-ups schedule each step per lead and cancel the instant someone responds.
Three behavioral triggers
Behavior beats the clock. One: read but no reply, send the nudge early. Two: asked price, no purchase, jump to the offer step. Three: tapped a product link, switch to a buying-intent track. These read from CRM Labels & Statuses, so the sequence matches what the lead actually did.
How to run it on MyChatBot
Set the steps and timing in Follow-ups, register your templates, map triggers to CRM statuses, and let the agent run it per lead. Every touch is logged with a chat link, replies pause the sequence, and Hand-off Control escalates anyone clearly ready to buy. Configure once; the agent runs it across every WhatsApp chat, forever.