What changed
WhatsApp broadcasts have great open rates and weak relevance, the same template to everyone. With this release, MyChatBot makes them personal: broadcasts that segment by behavior, route by region, and adapt their template variant per audience, automatically and within WhatsApp's template rules.
AI triggers, not blasts
A trigger fires a broadcast on behavior or attributes, a segment hit a milestone, a cohort went quiet, a region launched. Instead of "send to all", you define the condition and the agent sends the right approved template to the right people, connected to your CRM segments.
Per-region routing and template variants
One broadcast can carry several language and offer variants. The agent picks the right one per recipient by region and history, so each market gets a message that fits, without building three separate campaigns or registering duplicate templates by hand.
Where broadcasts meet conversations
The real win: a broadcast that gets a reply does not dead-end. The same WhatsApp agent picks up the conversation inside the fresh 24-hour window, answers from your catalogue, and converts, with Hand-off Control ready if a human is needed. The broadcast becomes the top of a funnel the agent then closes.
How to turn it on
Connect your WhatsApp Business number, register your templates, define segments and trigger conditions, and enable the broadcast. Every resulting conversation is tracked in your CRM with a chat link. Available now for all teams running WhatsApp Business on MyChatBot.