MyChatBot vs SendPulse: AI agents or chatbot flows

Side by side

Who each tool is for

SendPulse describes itself as a multichannel marketing automation platform. Email marketing, transactional emails, bulk SMS, web push, landing pages, pop-ups, an online course builder, a CRM and chatbots sit in one account and are already connected to each other. That makes it a natural fit for marketing teams that run newsletters and campaigns and want messenger bots as one more tool in the same workspace.

MyChatBot is built around AI agents that hold the conversation themselves. A sales assistant answers customers in messengers, email, SMS, marketplaces and phone calls, takes orders, books appointments and puts leads into a pipeline. It suits businesses where most sales start in a chat or a call, and where the team wants the first reply, qualification and follow-up handled by an agent instead of hand-built flows.

Both products cover the major messengers and include a CRM, so the choice depends less on the list of channel logos and more on how you want automation to work: scripted flows with AI steps, or an AI assistant with instructions, knowledge and tools.

Key differences

Flows versus an AI assistant

In SendPulse you build a bot in a visual flow builder from triggers, messages and actions, and add an AI Agent element where a flow needs to understand intent or personalize a reply. AI models from OpenAI, DeepSeek, Claude or Gemini are connected with your own API key, which the help center marks as available on a paid plan. How many recent messages the model sees is set in a conversation context size field.

In MyChatBot you describe the assistant’s role, skills and communication style, connect a knowledge base (FAQ, documents, product feeds, spreadsheets with semantic and image search) and tools, and it answers every conversation on the connected channels. The model is chosen once per account from a catalog.

Channels and voice

SendPulse chatbots run on WhatsApp, Instagram, Facebook, Telegram, Viber and TikTok, with live chat on the website, and its omnichannel inbox also brings in email, SMS and WhatsApp calls. MyChatBot also connects Personal WhatsApp by QR code, Telegram accounts, Gmail, OLX buyer chats, a Webhooks API for custom messaging systems and an AI voice agent that answers and places phone calls through SIP Trunk, Twilio or a browser Web SDK, with a transcript in the client’s chat.

CRM and pricing

Both have a built-in CRM with pipelines. The MyChatBot CRM fills itself from conversations, and on Pro and higher plans the assistant can also write leads and deals into HubSpot, Salesforce, Zoho, Bitrix24, Kommo, KeyCRM, SalesDrive or GoHighLevel. SendPulse prices chatbots by subscriber count; MyChatBot prices plans by included AI replies per month.

When to choose SendPulse

SendPulse is a sensible choice when:

• email newsletters, SMS, web push and pop-ups are the core of your marketing and you want chatbots in the same account;
• you prefer predictable, template-based flows and want AI only at specific steps;
• you already pay for OpenAI, Claude, Gemini or DeepSeek API keys and want to use them directly;
• you also need landing pages or an online course builder;
• your bot audience is small: the Basic chatbot plan covers 3 chatbots, up to 500 subscribers and 10,000 messages a month without a subscription fee.

MyChatBot is the closer fit when the conversation itself is the sales process: an assistant that answers from your catalog, takes orders, books time in Google Calendar or Altegio, calls leads, hands a chat to a person by stop word or silently, and reminds silent leads about themselves with follow-ups.

How to switch to MyChatBot

1. Pick a plan. Compare Solo, Standard, Pro and Multipro on the pricing page. Solo covers one channel, Standard covers every supported channel, and CRM integrations start on Pro.
2. Move your knowledge. Instead of rebuilding flows, put the answers they contained into the knowledge base: FAQ, documents, a product feed or a spreadsheet.
3. Configure the assistant. Write its role and skills, choose a communication style, set work hours and handoff rules, and test it in a private chat.
4. Bring your leads. Import contacts from a Google Spreadsheet into Leads, or connect your CRM and sync its funnel statuses.
5. Reconnect channels one at a time. Connect a channel with the agent switched off, check credentials and behavior settings, then turn it on and send a real test message.
6. Set up follow-ups. Recreate reminders and re-engagement messages as sequences that fire when a client goes silent, targeted by status and label.

This comparison reflects the vendors’ public information as of September 2026. Check both websites for current plans and features before you decide.

Sources

Compiled from each vendor’s public website and documentation, September 2026.

• sendpulse.com/
• sendpulse.com/pricing/messengers
• sendpulse.com/features/chatbot
• sendpulse.com/features/ai
• sendpulse.com/features/crm
• sendpulse.com/solutions/omnichannel-inbox
• sendpulse.com/knowledge-base/chatbot/integrations/openai
• sendpulse.com/knowledge-base/chatbot/integrations/set-up-ai-model
• sendpulse.com/knowledge-base/chatbot/integrations/mcp
• sendpulse.com/knowledge-base/chatbot/integrations/generate-replies-with-n8n
• sendpulse.com/knowledge-base/chatbot/ai-step
• sendpulse.com/knowledge-base/app-directory/crm
• mychatbot.app/pricing
• docs.mychatbot.app/channels.md
• docs.mychatbot.app/channels/calls.md
• docs.mychatbot.app/channels/whatsapp.md
• docs.mychatbot.app/channels/email.md
• docs.mychatbot.app/integrations/overview.md
• docs.mychatbot.app/integrations/follow-ups.md
• docs.mychatbot.app/guides/mychatbot-as-crm.md
• docs.mychatbot.app/sales/leads.md
• docs.mychatbot.app/sales/assistant-configuration.md
• docs.mychatbot.app/search.md