The viral spike you cannot answer
TikTok's gift is also its trap: a video pops, and suddenly thousands of people are commenting "where to buy?" and sliding into your DMs. By the time you wake up, the trend has moved on and the demand is gone. The brands turning 2% funnels into 18% ones do not reply faster by hand, they let an AI agent catch the whole spike, instantly, in their voice.
On TikTok, attention is measured in hours, not days. If your DMs are not answered while the video is hot, the sale evaporates.
What a TikTok agent actually does
A MyChatBot agent reads every incoming DM and comment, understands intent, and answers from your Knowledge Base, the real price, the link, the size, the "is it in stock?". It moves a curious viewer toward checkout in seconds, in your brand's voice, no matter how many land at once.
The features that handle a spike
Three things matter when traffic explodes. Comment-to-DM: the agent answers the public "link?" and opens a private thread to close. Agentic Search over your Product Feed: it pulls the exact item instead of dumping a catalogue. CRM tools: create_crm_lead and create_crm_deal fire on intent with a lead_chat_link, so a viral moment becomes a tracked pipeline, not a blur.
Knowing when to hand off
Sounding human means knowing your limits. Hand-off Control routes the tricky stuff, a wholesale request, a complaint, a stop-word, to a person, with silent hand-off so the viewer feels no seam and Flight Control pinging your team in Telegram. The agent absorbs the volume; people take the judgment calls.
How to set it up
Connect your TikTok channel, load Business Domain docs and a Product Feed, wire your CRM, and set the hand-off rules. Let the Configuration Wizard battle-test the instruction, schedule the agent 24/7, and go live. The next time a video pops, every DM gets answered while it still matters.